These two are secondary drafts of the above entries. The first has the "Let's go!" slogan added, and the second was before I decided on the hot-cool gradient.
Here is the animated Hydro Flask logo being applied to a simple motion advertisement. This campaign would be a way to capitalize on the "VSCO Girl" meme while also funding research to help several endangered species of sea turtles!
Another ad concept utilizing the "sk" at the end of "Hydro Flask" to reference the "sksksksksk" comments that are still left of Hydro Flask's Instagram posts to this day! Perhaps we could even sell some scrunchies with this design. Also, there's a cute animated turtle that uses the VSCO logo as its shell and I love it!
A lyric video + instrumental created to accompany Tierra Whack's legendary XXL Cypher verse, which lacked a backing instrumental. I sampled the beginning of an obscure 1990's Japanese hip-hop song, and put the rest together in Logic Pro X. Then I headed into Premiere Pro and slapped together some fun animations and typography using mostly found imagery. I prioritized internet humor, concise messaging, and It took a lot of effort to get everything synced and eased up properly! I never got much attention from this but it's one of my proudest creations. I love combining multiple interests into something new.